編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-808-128 | Facebook | Piskorski, Mikolaj Jan;Eisenmann, Thomas R.;Chen, David;Feinstein, Brian;Smith, Aaron | Entrepreneurship | Innovation Management( 363911001 ) |
2 | 9-383-194 | EMI and the CT Scanner (A) | Bartlett, Christopher A. | General management | Innovation Management( 363911001 ) |
3 | 9-712-434 | One Game to Rule Them All: Lord of the Rings Online and the MMO Market | Halaburda, Hanna;Collis, William;McKeon, Rob;Nausieda, Ivan | Other | Innovation Management( 363911001 ) |
4 | 9-794-079 | Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) | Brandenburger, Adam;Costello, Maryellen;Kou, Julia | Other | Innovation Management( 363911001 ) |
5 | 9-798-063 | Leadership Online (A): Barnes & Noble vs. Amazon.com | Ghemawat, Pankaj;Baird, Bret | Other | Innovation Management( 363911001 ) |
6 | UV3906 | The Battle for Logan Airport: American Airlines versus JetBlue (A) | Chen, Ming-Jer;Anderson, Jason;Mueller, Patrick;Tolonen, Jeff | Other | Innovation Management( 363911001 ) |